HOW IT WORKS
Need someone to handle your social media?
What is
?
When a caterpillar makes a cocoon, it’s body dissolves into goo keeping only its imaginal cells. The imaginal cells lead the transformation to the butterfly that emerges.
There are many metaphors within this process, but that’s what I do; I take the good, amazing stuff within your business – the imaginal cells of your company – and transform them into an incredible social media marketing strategy which leads to a cohesive social media presence, increased brand visibility, and more potential customers or clients.
Kelley Dawkins
Kelley studied internet marketing for 13 years and has three university degrees in Education. The combination of these skills gives her an understanding of both psychology and persuasive communication. It doesn’t hurt that she ran public speaking and debate programs for almost a decade.
While most clients discover Kelley for help with their social media, it quickly blossoms into a building a full digital presence with audits, strategy sessions, and on-going implementation.
A Personal Note:
The clients who get the most value from my work already have successful real-world businesses and want to expand them online OR they are already doing well online and want to grow that audience. They also understand the power of connection and engagement, brand visibility, an authenticity. It is a marriage of visual presentation with customer experience for optimal brand development and visibility
Content creation is my passion; it is through blending narrative and visuals that a company’s brand translates from real world into a robust digital presence.
Growing up, I was in very diverse schools and even bilingual programs through elementary school with native Spanish speakers who had recently moved to the U.S. Even my church is racially and economically diverse, and welcomes LGBTQUI+ members because God’s love is for everyone.
I taught for almost eight years in public schools. Most were low-income and the majority of students were BIPOC (Black, Indigenous, and People Of Color). There, I ran debate programs for almost a decade.
First, in Southern California where Claremont McKenna Colleges targeted low-income middle schools in order to help those students become strong enough debaters to win millions of unclaimed debate scholarship money for college. (It worked.) Originally, I coached. Then, I became a Tournament Director and trained others. It became the largest outreach program in the U.S. for 11-14-year-olds.
QatarDebate, in Qatar in the Middle East, hired me to run their high school and university debate programs. In addition to local tournaments, we ran international ones for English and Arabic debaters. There, I created and ran a Facebook Page with over 5,000 followers, which was the first of its size. We had thousands of subscribers to our newsletter around the world.
That was the beginning of my digital marketing journey, 13 years ago.
Please don’t judge my abilities based on my own social media; I’m too busy working on my client’s social media to build my own.
~Kelley Dawkins
How It Works
You can have a vibrant and cohesive
social media presence.
