CLIENT WINS
Case Studies
The Power of Facebook
QATARDEBATE
QatarDebate started as debate program for high school and university students in Doha, Qatar. Within two years, it was running the largest World Schools Debate Championship with 54 countries participating. The challenge was building an international community after the in-person events ended and to include those not in attendance. Facebook was the primary means of building this larger, international debate community. QatarDebate had over 5,000 followers within one year. It was one of the first to be that big on Facebook.
QatarDebate’s Facebook community is now almost 145,000 followers, making QatarDebate’s impact a truly global reach.
Though Leadership Program
CTO OF A LEADING TECHNOLOGY CONSULTING COMPANY
After being invited to be a member of the Forbes Technology Council, the CTO of a leading technology consulting company realized he needed to increase his social media visibility. As part of his thought leadership strategy, we discussed what technology philosophy he wanted to share from a business perspective. Then, we identified Twitter as the ideal platform, since that is the primary platform for people in the technology industry.
As a result of intentional techniques to build his Twitter following, it increased by 70% within 90 days.
Top of Their Industry on LinkedIn
International Education Company
The challenge was that this company wanted to reach the parents and potential influencers of students who could enroll in their educational programs. We focused on posting professional highlights of the company since LinkedIn is a professional platform, as opposed to a social one. These included highlighting teaching and administrative staff, academic partnerships, and student academic accomplishments.
As a result of the increased engagement on their page, this positioned the company to be at the top of their industry, receiving recognition to the point where LinkedIn called them directly to invite additional promotional opportunities.
